01AI artists with openly fictional worlds
The artists and bands of Snow Tiger Records are AI creations. Their faces, places and stories belong to the fictional worlds we build around the music. This approach is part of the label’s identity and accompanies every artist you discover.
Realistic portraits and settings give these imagined worlds a form. A workshop, a rainy city, a road or a neighbourhood square become starting points for picturing a song and extending the listening experience.
02Creating with today’s tools
Music, images and storytelling respond to one another. Artificial intelligence is among the tools used to explore identities, atmospheres and new tracks. Each project is a creative space with its own palette and characters.
Our intention is to share these discoveries with as many people as possible. You can enter through a sound, a cover, an image or a story, then build your own path through the catalogue.
03Doors that connect
The musical worlds connect artists through shared affinities. Discover Lise Sterling’s nocturnal archives, Odyva’s observatory, the roads of Burst of Life or Gente Festiva’s square.
Each visual journal connects a setting with its albums. The label’s journal brings the stories into conversation; the explorer turns them into journeys of complete tracks to suit the time you have.
04Listening at the heart of the project
Published tracks are available through the official videos on the label’s YouTube channel. You can also access them through album playlists. The listening guide introduces the controls and settings.
Each page presents the available titles, durations and covers. Works in progress are identified as such: the fiction accompanies music you can actually discover in the catalogue.
05Share these worlds
Share buttons let you send an album or a track. Artist profiles also bring together images, a biography and a media kit. Portraits and new scenes carry their AI creation disclosure so that the context of each world stays clear as you explore.
A song link can be the first door into a world. Share what moves you, explore the other artists and leave each person free to extend the story through their own listening.